The Companies We Love Are Helping Facebook Hurt Us
After a year of bad press about Facebook, social media marketers continue to support the platform with ad revenue. What if they stopped?
Although there’s no shortage of damning reports about Facebook, one aspect of the platform seems rarely mentioned: Our favorite organizations—nonprofits, businesses, advocacy groups, and others—continue to actively support Facebook by pumping ad money into it. It’s not just Trump, Beto, political action committees, and big marketing agencies that sustain Zuckerberg’s creation. The platform’s main lifeline, its ad revenue, depends on the organizations we support every day and their social media experts, who essentially act as liaisons between Facebook and millions of marketing departments around the world.
As more young people, investors, and concerned citizens leave Facebook, it makes sense that the corporate marketing industry is sustaining its myth—especially considering that Facebook’s core development strategy is based on embedding its services into a diverse set of marketing applications. Now we’re learning, through extensive interviews with Facebook’s former and current staff, how the platform is attempting to monopolize the social media space and attack its critics and competitors through lobbying…
